Marketing Your Listing on Facebook

The features Facebook provides to you as a user can be harnessed to be a marketing tool for your business. Recently, Facebook has implemented new features that allow REALTORS® to market their listings in new, user friendly ways. Check out these 5 features that can help you get more visibility for your listing. It is important to speak with your clients and make sure they consent to making their home public.
1. Live Video – Utilize Facebook’s live streaming to do a walkthrough of your listing. You will be able to detail the specifics about the listing as well as field questions from viewers. Also, after your broadcast is over you can share it to your other social media platforms.
2. 360 Photos – Have you noticed lately that you can use your mouse or finger to look at 360 degree pictures on Facebook? This is a great tool for REALTORS® to utilize. It allows you to show your followers what it’s really like inside the home.
3. Event Pages – Create an event for your next open house. Not only will it help you gauge how many people will attend but it allows you to invite your followers. When you create a Facebook event you can also tag prospective buyers and agents representing buyers.
4. Create an Album – Making a Facebook album dedicated to your listing may not be a new idea but it is still a great way to get your listing seen by a new demographic.
5. Facebook Messenger – Using Facebook Messenger allows you to be available at any time to prospective clients who are viewing your page. Messenger allows you to set away messages as well as auto replies.

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